WILLY GUHL Decades prior to the mass popularity of neo-industrial cement floors and furniture taking shape, there was Willy Guhl. The Swiss creative is considered one of the first “industrial” designers in his home country. He pioneered a rugged, organic style of modern furniture and decor — stylish planters, shapely seating and lots more — that remains widely coveted by many today. Guhl was born in 1915 in Stein am Rhein and worked as a carpenter before beginning studies at the Zurich School of Applied Arts (known today as the Zurich University of the Arts), where he would go on to teach for nearly 40 years. Guhl’s affiliation with the Swiss “neo-functional” movement centered on the idea of simplifying design without sacrificing form. According to Guhl, his mission was “achieving the most with the minimum of effort.”